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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies 2022 edition
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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.
318 pages, 17 Illustrations, black and white; XXII, 318 p. 17 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de julio de 2023 |
| ISBN13 | 9783030935016 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 318 |
| Dimensiones | 148 × 208 × 20 mm · 438 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | Edeh, Jude N. |
| Editor | Hinson, Robert E. |
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