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Brand Fans: Lessons from the World's Greatest Sporting Brands Aaron C.T. Smith 1st ed. 2017 edition
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Brand Fans: Lessons from the World's Greatest Sporting Brands
Aaron C.T. Smith
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
249 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de enero de 2017 |
| ISBN13 | 9783319488530 |
| Editores | Springer International Publishing AG |
| Páginas | 249 |
| Dimensiones | 148 × 210 × 20 mm · 439 g |
| Lengua | Francés |
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