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Brand Fans: Lessons from the World's Greatest Sporting Brands Aaron C.T. Smith Softcover reprint of the original 1st ed. 2017 edition
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Brand Fans: Lessons from the World's Greatest Sporting Brands
Aaron C.T. Smith
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
249 pages, X, 249 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2018 |
| ISBN13 | 9783319840321 |
| Editores | Springer International Publishing AG |
| Páginas | 249 |
| Dimensiones | 148 × 211 × 18 mm · 342 g |
| Lengua | Alemán |
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