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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services Anna Antczak 1st ed. 2017 edition
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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services
Anna Antczak
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
160 pages, 11 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de julio de 2017 |
| ISBN13 | 9783319555768 |
| Editores | Springer International Publishing AG |
| Páginas | 160 |
| Dimensiones | 223 × 157 × 16 mm · 370 g |
| Lengua | Alemán |
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