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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services Anna Antczak Softcover reprint of the original 1st ed. 2017 edition
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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services
Anna Antczak
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
160 pages, 11 Illustrations, black and white; XVII, 160 p. 11 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2018 |
| ISBN13 | 9783319856995 |
| Editores | Springer International Publishing AG |
| Páginas | 160 |
| Dimensiones | 150 × 220 × 10 mm · 241 g |
| Lengua | Alemán |
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