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Personlichkeitsbasierte Personalisierung im Mobile Commerce: Eine verhaltenswissenschaftliche Analyse am Beispiel von Supermarkt-Apps - Forum Marketing
Stefanie Arz
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de septiembre de 2020 |
| ISBN13 | 9783658318185 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 275 |
| Dimensiones | 150 × 220 × 10 mm · 349 g |
| Lengua | Alemán |
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