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How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully Eric Hausler 2024 edition
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How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
Eric Hausler
Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
226 pages, 7 Illustrations, color; 1 Illustrations, black and white; IX, 226 p. 8 illus., 7 illus. i
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2024 |
| ISBN13 | 9783658437756 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 226 |
| Dimensiones | 150 × 220 × 10 mm · 340 g |
| Lengua | Inglés |
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