Anja De Lorenzo-Buratta
The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management Anja De Lorenzo-Buratta

Name: The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management
Price: 1985 MXN
Availability: OutOfStock
Author: Anja De Lorenzo-Buratta

Precio

Mex$ 1.985

sin IVA

Entrega prevista 16 - 21 de oct.

Recibe notificaciones sobre nuevos lanzamientos de Anja De Lorenzo-Buratta

Nuestros clientes opinan:

Top-vurdering på Google Reviews, baseret på tusinder af anmeldelser.

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores

Mejor valorado en Trustpilot

Añadir a tu lista de deseos de iMusic

The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management

Anja De Lorenzo-Buratta

Digitalisation is fundamentally transforming the customer journey in Switzerland's congress and event sector. The book shows how the event life cycle shapes the customer journey and how digitalisation is transforming customer expectations, interactions and touchpoints throughout the pre-event, event and post-event phases.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Pendiente de lanzamiento	8 de octubre de 2026
ISBN13	9783658528744
Editores	Springer Fachmedien Wiesbaden
Páginas	257
Dimensiones	150 × 220 × 10 mm · 516 g (Peso (estimado))