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Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey - Business Guides on the Go Alexander Schwarz-Musch
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Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey - Business Guides on the Go
Alexander Schwarz-Musch
Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de marzo de 2025 |
| ISBN13 | 9783658470999 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 169 |
| Dimensiones | 150 × 220 × 20 mm · 371 g |
| Lengua | Inglés |
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