Recomienda este artículo a tus amigos:
Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations Marc Stickdorn
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Marc Stickdorn
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations
Marc Stickdorn
To address these gaps, the author proposes an exemplary research design to strengthen validity and reliability. Using Design Science Research Methodology, this dissertation develops mobile ethnography as a design artifact comprising the method, participant-facing mobile apps, and web-based analysis software for researchers.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de mayo de 2026 |
| ISBN13 | 9783658515867 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 237 |
| Dimensiones | 150 × 220 × 10 mm · 346 g |
| Lengua | Alemán |
Mas por Marc Stickdorn
Mostrar todo
Más del mismo editor
![Cover for Handbuch Anarchismus 1: Leben, Werke und Wirkungsgeschichte (Hardcover Book) [1. Aufl. 2021 edition] (2028)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Niklas Luhmann · Schriften zur Organisation 6: Kommentar • Verzeichnisse • Register (Hardcover Book) [1. Aufl. 2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/355/9783658234355.jpg?niklas-luhmann-2027-schriften-zur-organisation-6-kommentar-verzeichnisse-register-hardcover-book&class=scaled&v=1590392582)
![Cover for Patrick Ulrich · Governance, Compliance und Risikomanagement: Leitfaden fur wertschopfungsorientierte Unternehmensfuhrung (Paperback Book) [1. Aufl. 2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/959/9783658078959.jpg?patrick-ulrich-2027-governance-compliance-und-risikomanagement-leitfaden-fur-wertschopfungsorientierte-unternehmensfuhrung-paperback-book&class=scaled&v=1486362269)
![Cover for Boris Tolg · Computer science to the Point: Computer science for Life Sciences Students and Other Non-Computer Scientists (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/257/9783658518257.jpg?boris-tolg-2026-computer-science-to-the-point-computer-science-for-life-sciences-students-and-other-non-computer-scientists-paperback-book&class=scaled&v=1780321489)
![Cover for Robert Jupner · Flood Emergency Management (Hardcover Book) [2nd Second 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/590/9783658512590.jpg?robert-jupner-2026-flood-emergency-management-hardcover-book&class=scaled&v=1780321491)
![Cover for Michael Hilgers · Fuel Consumption and Consumption Optimization - Commercial Vehicle Technology (Paperback Book) [Third Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/122/9783662738122.jpg?michael-hilgers-2026-fuel-consumption-and-consumption-optimization-commercial-vehicle-technology-paperback-book&class=scaled&v=1780321470)
Ver todo de Marc Stickdorn ( Ej. Paperback Book y Hardcover Book )