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Profitable Customer Engagement: Concept, Metrics and Strategies V. Kumar
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Profitable Customer Engagement: Concept, Metrics and Strategies
V. Kumar
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
340 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de noviembre de 2013 |
| ISBN13 | 9788132113409 |
| Editores | SAGE Publications India Pvt Ltd |
| Páginas | 340 |
| Dimensiones | 164 × 249 × 23 mm · 710 g |
| Lengua | Inglés |
![Cover for V. Kumar · Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics (Hardcover Book) [Third Edition 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/800/9783662553800.jpg?v-kumar-2018-customer-relationship-management-concept-strategy-and-tools-springer-texts-in-business-and-economics-hardcover-book&class=scaled&v=1544093556)
![Cover for V. Kumar · Trematode Infections and Diseases of Man and Animals (Hardcover Book) [1999 edition] (1998)](https://imusic.b-cdn.net/images/item/original/090/9780792355090.jpg?v-kumar-1998-trematode-infections-and-diseases-of-man-and-animals-hardcover-book&class=scaled&v=1410297415)
