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The New Strategic Brand Management: Advanced Insights and Strategic Thinking Jean-Noel Kapferer 5 Revised edition
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
512 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de enero de 2012 |
| ISBN13 | 9780749465155 |
| Editores | Kogan Page Ltd |
| Páginas | 512 |
| Dimensiones | 190 × 244 × 26 mm · 974 g |
| Lengua | Inglés |
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