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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections Jean-Noel Kapferer Softcover reprint of the original 1st ed. 2017 edition
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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections
Jean-Noel Kapferer
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
256 pages, 15 Illustrations, black and white; X, 256 p. 15 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de mayo de 2018 |
| ISBN13 | 9783319845746 |
| Editores | Springer International Publishing AG |
| Páginas | 256 |
| Dimensiones | 210 × 147 × 13 mm · 358 g |
| Lengua | Alemán |
| Editor | Brexendorf, Tim Oliver |
| Editor | Kapferer, Jean-Noel |
| Editor | Kernstock, Joachim |
| Editor | Powell, Shaun M. |
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