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Sustainable Destination Branding and Marketing: Strategies for Tourism Development Anukrati Sharma
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Sustainable Destination Branding and Marketing: Strategies for Tourism Development
Anukrati Sharma
This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
264 pages, NO
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de diciembre de 2019 |
| ISBN13 | 9781786394286 |
| Editores | CABI Publishing |
| Páginas | 260 |
| Dimensiones | 250 × 178 × 20 mm · 810 g |
| Editor | Hassan, Azizul (Tourism Consultants Network, Tourism Society, London, UK.) |
| Editor | Pulido-Fernandez, Professor Juan Ignacio (University of Jaen, Spain) |
| Editor | Sharma, Dr Anukrati (University of Kota, India) |
