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Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices
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Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices
Taking an integrated and comprehensive approach, this fully updated book focuses on both the macro and micro aspects of destination marketing and management.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 30 de noviembre de 2026 |
| ISBN13 | 9781836992714 |
| Editores | CABI Publishing |
| Páginas | 648 |
| Dimensiones | 150 × 220 × 20 mm · 1 kg (Peso (estimado)) |
| Editor | Pizam, Abraham (University of Central Florida, USA) |
| Editor | Wang, Youcheng (University of Central Florida, USA) |
