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Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies Mauro Cavallone 1st ed. 2017 edition
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Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies
Mauro Cavallone
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
126 pages, 22 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de mayo de 2017 |
| ISBN13 | 9783319519906 |
| Editores | Springer International Publishing AG |
| Páginas | 126 |
| Dimensiones | 155 × 235 × 10 mm · 376 g |
| Lengua | Inglés |
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