Recomienda este artículo a tus amigos:
Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies Mauro Cavallone Softcover reprint of the original 1st ed. 2017 edition
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Mauro Cavallone
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies
Mauro Cavallone
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
126 pages, Illustrations; Bibliography; 22 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de julio de 2018 |
| ISBN13 | 9783319847924 |
| Editores | Springer International Publishing AG |
| Páginas | 126 |
| Dimensiones | 234 × 154 × 13 mm · 230 g |
| Lengua | Inglés |
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2027-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for Werner Kempf · Dermatopathology (Hardcover Book) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/711/9783031989711.jpg?werner-kempf-2026-dermatopathology-hardcover-book&class=scaled&v=1774452112)
![Cover for Simone Cerreia-Vioglio · Principles of Mathematics for Economics (Paperback Book) [1st ed. 2017 edition] (2026)](https://imusic.b-cdn.net/images/item/original/131/9783319447131.jpg?simone-cerreia-vioglio-2026-principles-of-mathematics-for-economics-paperback-book&class=scaled&v=1606717221)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2026-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Daniel Schatz · Sweden’s Relations with Israel and the Palestinians: An Untold History (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/321/9783031720321.jpg?daniel-schatz-2026-sweden-s-relations-with-israel-and-the-palestinians-an-untold-history-hardcover-book&class=scaled&v=1774494645)
![Cover for Peter C. Hill · Measures of Religiosity and Spirituality (Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/431/9783031483431.jpg?peter-c-hill-2026-measures-of-religiosity-and-spirituality-book&class=scaled&v=1780099572)
![Cover for Keratoprostheses: Overcoming Corneal Blindness (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/906/9783031770906.jpg?2026-keratoprostheses-overcoming-corneal-blindness-hardcover-book&class=scaled&v=1774452309)
![Cover for Reinhard Noll · Laser-Induced Breakdown Spectroscopy: Fundamentals and Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/692/9783031853692.jpg?reinhard-noll-2026-laser-induced-breakdown-spectroscopy-fundamentals-and-applications-hardcover-book&class=scaled&v=1774530627)
![Cover for Neculai Andrei · Modern Numerical Nonlinear Optimization - Springer Optimization and Its Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/936/9783031946936.jpg?neculai-andrei-2026-modern-numerical-nonlinear-optimization-springer-optimization-and-its-applications-hardcover-book&class=scaled&v=1774528650)
![Cover for Patricio Aroca · Regional Business Cycles in Mexico, Brazil, and Chile: A Sub-National Analysis of Economic Fluctuations - SpringerBriefs in Regional Science (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/658/9783319988658.jpg?patricio-aroca-2026-regional-business-cycles-in-mexico-brazil-and-chile-a-sub-national-analysis-of-economic-fluctuations-springerbriefs-in-regional-science-paperback-book&class=scaled&v=1546500016)
![Cover for Monica Catherine O'Brien · Understanding and Responding to the French Pox in Frankfurt am Main and Nuremberg, 1495–1700: Contagion, Practicality, and Morality - Palgrave Studies in Medieval and Early Modern Medicine (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/244/9783031469244.jpg?monica-catherine-o-brien-2026-understanding-and-responding-to-the-french-pox-in-frankfurt-am-main-and-nuremberg-1495-1700-contagion-practicality-and-morality-palgrave-studies-in-medieval-and-early-modern-medicine-hardcover-book&class=scaled&v=1780034060)
