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Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics V. Kumar 2nd ed. 2012 edition
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Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics
V. Kumar
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
550 pages, 115 black & white illustrations, 74 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de octubre de 2012 |
| ISBN13 | 9783642201097 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 379 |
| Dimensiones | 183 × 260 × 28 mm · 926 g |
| Lengua | Inglés |
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