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Humanoid Service Robots: Customer Expectations and Customer Responses - Neue Perspektiven der marktorientierten Unternehmensfuhrung Moritz Merkle 1st ed. 2021 edition
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Humanoid Service Robots: Customer Expectations and Customer Responses - Neue Perspektiven der marktorientierten Unternehmensfuhrung
Moritz Merkle
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. After service failures, customers are even more likely to forgive service robots than human employees.
232 pages, 6 Illustrations, color; 23 Illustrations, black and white; XXII, 232 p. 29 illus., 6 illu
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de junio de 2021 |
| ISBN13 | 9783658344399 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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