Recomienda este artículo a tus amigos:
The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity Olaf Hoffjann
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Olaf Hoffjann
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
Olaf Hoffjann
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2025 |
| ISBN13 | 9783658470524 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 209 |
| Dimensiones | 150 × 220 × 10 mm · 296 g |
| Lengua | Inglés |
Mas por Olaf Hoffjann
Mostrar todo![Cover for Olaf Hoffjann · Die nachste Offentlichkeit: Theorieentwurf und Szenarien (Paperback Book) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/723/9783658093723.jpg?olaf-hoffjann-2015-die-nachste-offentlichkeit-theorieentwurf-und-szenarien-paperback-book&class=scaled&v=1473362992)
![Cover for Olaf Hoffjann · Strategische Onlinekommunikation: Theoretische Konzepte und empirische Befunde (Paperback Book) [2015 edition] (2014)](https://imusic.b-cdn.net/images/item/original/958/9783658033958.jpg?olaf-hoffjann-2014-strategische-onlinekommunikation-theoretische-konzepte-und-empirische-befunde-paperback-book&class=scaled&v=1647925585)
![Cover for Olaf Hoffjann · Verbandskommunikation Und Kommunikationsmanagement: Eine Systemtheoretische Perspektive - Essentials (Paperback Book) [2014 edition] (2013)](https://imusic.b-cdn.net/images/item/original/601/9783658038601.jpg?olaf-hoffjann-2013-verbandskommunikation-und-kommunikationsmanagement-eine-systemtheoretische-perspektive-essentials-paperback-book&class=scaled&v=1647925656)
![Cover for Olaf Hoffjann · UnVergessene Diskurse: 20 Jahre PR- und Organisationskommunikationsforschung (Paperback Book) [2013 edition] (2013)](https://imusic.b-cdn.net/images/item/original/767/9783531185767.jpg?olaf-hoffjann-2013-unvergessene-diskurse-20-jahre-pr-und-organisationskommunikationsforschung-paperback-book&class=scaled&v=1534425725)
![Cover for Olaf Hoffjann · Vertrauen in Public Relations (Paperback Book) [German, 2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/919/9783531195919.jpg?olaf-hoffjann-2012-vertrauen-in-public-relations-paperback-book&class=scaled&v=1621098372)
![Cover for Olaf Hoffjann · Journalismus und Public Relations: Ein Theorieentwurf der Intersystembeziehungen in sozialen Konflikten - Organisationskommunikation (Paperback Book) [2., erw. Aufl. 2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/302/9783531155302.jpg?olaf-hoffjann-2007-journalismus-und-public-relations-ein-theorieentwurf-der-intersystembeziehungen-in-sozialen-konflikten-organisationskommunikation-paperback-book&class=scaled&v=1440973700)
Más del mismo editor
![Cover for Handbuch Anarchismus 1: Leben, Werke und Wirkungsgeschichte (Hardcover Book) [1. Aufl. 2021 edition] (2028)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Niklas Luhmann · Schriften zur Organisation 6: Kommentar • Verzeichnisse • Register (Hardcover Book) [1. Aufl. 2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/355/9783658234355.jpg?niklas-luhmann-2027-schriften-zur-organisation-6-kommentar-verzeichnisse-register-hardcover-book&class=scaled&v=1590392582)
![Cover for Patrick Ulrich · Governance, Compliance und Risikomanagement: Leitfaden fur wertschopfungsorientierte Unternehmensfuhrung (Paperback Book) [1. Aufl. 2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/959/9783658078959.jpg?patrick-ulrich-2027-governance-compliance-und-risikomanagement-leitfaden-fur-wertschopfungsorientierte-unternehmensfuhrung-paperback-book&class=scaled&v=1486362269)
![Cover for Robert Jupner · Flood Emergency Management (Hardcover Book) [2nd Second 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/590/9783658512590.jpg?robert-jupner-2026-flood-emergency-management-hardcover-book&class=scaled&v=1780321491)
![Cover for Michael Hilgers · Fuel Consumption and Consumption Optimization - Commercial Vehicle Technology (Paperback Book) [Third Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/122/9783662738122.jpg?michael-hilgers-2026-fuel-consumption-and-consumption-optimization-commercial-vehicle-technology-paperback-book&class=scaled&v=1780321470)
![Cover for Boris Tolg · Computer science to the Point: Computer science for Life Sciences Students and Other Non-Computer Scientists (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/257/9783658518257.jpg?boris-tolg-2026-computer-science-to-the-point-computer-science-for-life-sciences-students-and-other-non-computer-scientists-paperback-book&class=scaled&v=1780321489)
Ver todo de Olaf Hoffjann ( Ej. Paperback Book y Hardcover Book )