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Trust as the Key to Loyalty in Business-to-Consumer Exchanges: Trust Building Measures in the Banking Industry Tara Ebert 2009 edition
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Trust as the Key to Loyalty in Business-to-Consumer Exchanges: Trust Building Measures in the Banking Industry
Tara Ebert
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
198 pages, 88 black & white illustrations, 21 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2009 |
| ISBN13 | 9783834916228 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 198 |
| Dimensiones | 148 × 210 × 11 mm · 267 g |
| Lengua | Alemán |
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