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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung Nancy Wunderlich 2010 edition
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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung
Nancy Wunderlich
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
262 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de noviembre de 2009 |
| ISBN13 | 9783834919571 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 262 |
| Dimensiones | 148 × 210 × 15 mm · 344 g |
| Lengua | Alemán |
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